As publisher of Bike Magazine, I was responsible for the creative direction and financial growth of 20-year-old title. While our print revenue was strong, our web traffic and revenue was almost nonexistent. I focused on translating the unique print perspective that Bike Magazine is so well known by investing in video and bringing new creative personalities into the fold. With this personnel investment, I was able to spearhead projects like the Bikemag Roundtable Reviews and the BluePrint series. These investments along with upping our posting frequency and adding more general gear reviews helped grow our web traffic exponentially. All this while simultaneously growing our subscription base and advertising revenue for our print properties. While at Bike Magazine I also created some of the best t-shirts, stickers and events, keeping Bike Magazine top of mind for all current and potential supporters.