I have been involved in a diverse range of responsibilities in the cycling world. Starting as an intern at Bike magazine and quickly becoming part of its senior staff gave me the valuable insight on how to foster creativity and strive for absolute perfection all while being mindful of short term and long term deadlines. My transition to the Marketing Department at SRAM has taught me the importance of educating the global customer about product via rich and exciting storytelling and building a brand that they can care about.
My desire to push the boundaries of product marketing is most evident at my current role as the Global MTB Marketing Manager at Cannondale. During my time here, I have transformed our marketing strategy with expressive and memorable campaigns, aligned sales and global launch timing all while being mindful of the bottom line business realities. During my tenure I have also been responsible for the creative direction for logo design, product naming, identifying appropriate MTB ambassadors and spearheading the Cannondale social media rebrand.